In one of those videos you can catch in youtube, which I’m featuring below, Revillame had as contestants aspiring comedians. Yet, instead of encouraging or helping them in their careers (doesn’t ABS-CBN like to brandish Revillame as a bleeding heart?), he insults them one by one.

And that’s how Revillame gets his laughter, by insulting his fellow Filipinos. The tragedy is that these contestants will allow themselves to be insulted in the hope that they’ll win huge amounts of moolah. It becomes doubly tragic when they don’t win.

Do the big bosses of ABS-CBN know about this? They would be stupid not to. Do they tolerate it? Of course! Because it earns them huge amounts of moolah as well.

In the aftermath of the infamous Wowowee stampede where over 70 people died, ABS-CBN top brass Charo Concio sought to justify the label that Wowowee was a mendicancy-promoting show by saying that a percentage of Wowowee earnings go to charity. In other words, the ends justify the means. So what if they exploit and insult poor people?

That’s a Machiavellian concept. It also hides the inherent greed of ABS-CBN.

So are they going to get rid of Wowowee and the obnoxious Revillame? Not a chance! It’s easier to ask for the moon.

What ABS-CBN will do is they’ll have Revillame lie low for some time. Then they’ll come up with 30 seconder clips extolling Revillame and/or Wowowee. These will be complete with soft music and highly emotional spiels that are keyed to win the sympathy of their televiewers. ABS-CBN are experts at this.

When all is clear, Revillame will come back. Yet, as sure as the the sun rises everyday, he’ll find himself in trouble again. This is because his arrogance will emerge anew.

Then the cycle will turn again.

(note: I have nothing to do with those who made the video featured below. I feature it to show the extent of how lovingly "Kapamilya" Revillame is.)

Ok so arrogance isn’t a color. Nevertheless it befits Revillame. Last Monday, when the remains of former President Cory Aquino were being brought from La Salle Greenhills to the Manila Cathedral, Revillame complained loudly on live TV why the procession was being televised –albeit in smaller frames– alongside his show. He demanded that the frames be removed which the network did. But that insulted the sensibilities of the Filipinos who were outraged at such disrespect.

Many said that Revillame should have let his program go off the air instead in deference to the most beloved Philippine leader. Still others opined that the least Revillame could have done was complain off air.

But that’s what arrogance does. It makes you speak your mind no matter who’s listening. It makes you think that you’re much higher than anybody else, including the person who was responsible in restoring the very network that hires Revillame.

In his weak apology published in the Philippine Daily Inquirer, Revillame said that his request to stop the inserted video was really "a sign of love and respect for Tita Cory."

Whaaaattttt????!!!!

Go to youtube.com and search for that video segment, you’ll see that Revillame was always saying, "ako," "ako," "ako." It was not about respect to President Aquino. It was about his being distracted. Personally I suspect that Revillame didn’t like the competition as televiewers would certainly be more interested in watching the events surrounding the death of President Aquino.

Yet, this isn’t just about Revillame’s disrespect for a fallen leader. Revillame has always been arrogant. Look at youtube and see how he insults contestants and guests. Perhaps he feels that he’s a demi-god who can do anything in his show. Search philiblogs.com for "Willie Revillame" and read my blogs about him and the insensitivity of ABS-CBN for the Filipino in continuing to air Wowowee.

Perhaps now ABS-CBN will step out of its character of being greedy and finally put a stop to this mendicancy-promoting program and it’s obnoxious host, Willie Revillame.

That’s what we’re seeing with the two giant networks of ABS-CBN and GMA. To this we can only call as disgustingly embarrassing.

There’s no better example of irony than what we’re viewing as these two networks publicly go for each other’s throats while calling themselves endearing names such as “Kapamilya” and “Kapuso.”

ABS-CBN is the most hypocritical of the two by stating in its defense that it’s not about ratings, but honesty towards advertisers and viewers.

This is, of course, 100% hi-grade bull. The only way to get advertisers and viewership is to rate high.

But, really, what sort of programs are competing with each other for ratings?

During noontime for instance, you have an ABS-CBN show that features a creep known to be a womanizer, who likes to show-off driving in an allegedly smuggled Ferrari, and tried to cheat his fellow Filipinos in a defunct segment called, “Wilyonaryo.”

GMA, on the other hand, features has-beens surrounded by a slew of young entertainers who are definitively boring. An ex-senator shows up on occasion, but he’s funnier as a senator than as a comedian.

Prime time presents no improvement. Both networks feature shows that are just clones of each other. They both have a few fantasy series productions with special effects that are at best comical and at worst sophomoric. The soaps are the same tearjerkers that offer nothing new in terms of plot.

The Internet offers much better entertainment.

So here’s unsolicited advice for both ABS-CBN and GMA. If you’re going to war in front of the viewing public, pleaaazzze, let it be something worth fighting for.

There is strong evidence that the “Wilyonaryo” segment in the show, Wowowee, of Aug. 20, last year, was rigged.

Check out this video:

So, what else is new from a show that is responsible for the deaths of 70 people in a stampede that Wowowee continues to try to blame on others but themselves?

What’s new from a show that proclaims to the world it is a family-oriented program but continues to feature skimpily-clad women obscenely gyrating on the dance floor? So what, you may ask?

Well, just this: Last Sunday, in the children’s show, “Going Bulilit,” they had a segment that mimicked Wowowee. There was a boy impersonating Willie Revillame. Then there were girls acting as the dancers who were, get this, skimpily clothed! All these children were less than 10 years old!

Welcome to the Kapamilya channel where we teach your daughters to be nightclub dancers!

What else is new from a noontime show that promotes mendicancy and then makes fun of Filipinos who join its contests and have no choice but to be mocked for cash that won’t even be able to feed them for a month?

If Wowowee is found out to have cheated that day, will ABS-CBN shut it down? I doubt it. When money is your god, you don’t know the meaning of shame.