One calls itself, “Kapamilya.” The other calls itself, “Kapuso.” Yet, they’re fighting each other tooth and nail for viewership, going to such lengths as going to court and maligning each other on air.

That’s what we’re seeing with the two giant networks of ABS-CBN and GMA. To this we can only call as disgustingly embarrassing.

There’s no better example of irony than what we’re viewing as these two networks publicly go for each other’s throats while calling themselves endearing names such as “Kapamilya” and “Kapuso.”

ABS-CBN is the most hypocritical of the two by stating in its defense that it’s not about ratings, but honesty towards advertisers and viewers.

This is, of course, 100% hi-grade bull. The only way to get advertisers and viewership is to rate high.

But, really, what sort of programs are competing with each other for ratings?

During noontime for instance, you have an ABS-CBN show that features a creep known to be a womanizer, who likes to show-off driving in an allegedly smuggled Ferrari, and tried to cheat his fellow Filipinos in a defunct segment called, “Wilyonaryo.”

GMA, on the other hand, features has-beens surrounded by a slew of young entertainers who are definitively boring. An ex-senator shows up on occasion, but he’s funnier as a senator than as a comedian.

Prime time presents no improvement. Both networks feature shows that are just clones of each other. They both have a few fantasy series productions with special effects that are at best comical and at worst sophomoric. The soaps are the same tearjerkers that offer nothing new in terms of plot.

The Internet offers much better entertainment.

So here’s unsolicited advice for both ABS-CBN and GMA. If you’re going to war in front of the viewing public, pleaaazzze, let it be something worth fighting for.